Is there some sort of word filter before it can be listed on on the main page? I tested it with my server name which is BS Games, and it appears changing any mention of BS from the server listing will now show it on the list.
So you answered your question by yourself.
Have a nice day.
BS is the country code for the Bahamas 
: ISO 3166-2:BS - Wikipedia
Country codes or names in search get turned into a search for that locale:
I was trying to figure out a definite answer because I would like to go with my normal server name or figure out if I have to rebrand.
I would love for this to be the answer but when I searched I was doing “BS Games”. Which is what the server was called in projectName and hostname. Then I would get no results.